In this post, I’ll show how my bridal shop increased the average bridal gown closing ratio from 27% to 40% representing a 50% improvement. Before reading on, you may want to read my other blog post on how compute bridal gown closing ratio for your store. First, a little background. My bridal shop is in [...]
Closing Ratio measures how effective your sales staff is at making the sale. There are 2 ways to calculate this number – Contact Based or Visit Based. Contact Based # of Sales / # of Unique Contacts Visit Based # of Sales / # of Visits The contact based approach computes closing ratio by dividing [...]
Have you ever had an employee leave (bridal consultant, ordering manager, etc) and since you didn’t have ‘systems’ in place it was difficult to quickly train a new employee to pick up where her predecessor left off? If you are anything like the hundreds of bridal shops that I’ve worked with over the years, you [...]
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