I'm happy to announce that the next version of BridalLive is available for you to download for free (as always)! This version introduces some powerful and exciting features that you will want to take advantage of immediately. Let's have a look at a few highlights. Mobile Phone Texting You can now send and schedule text [...]
Going to Atlanta Market? Join us for FREE drinks and an amazing view
This year I'm doing something fun at the Atlanta Market and I'd like you to be a part of it. In addition to having a booth (Booth #12E111B), I'll be celebrating the launch of BridalLive version 2.5 at the bar of the Sun Dial Restaurant from 5-7pm on Saturday, August 20th. To attend, you just need [...]
How to sell 50% more bridal gowns
In this post, I’ll show how my bridal shop increased the average bridal gown closing ratio from 27% to 40% representing a 50% improvement. Before reading on, you may want to read my other blog post on how compute bridal gown closing ratio for your store. First, a little background. My bridal shop is in [...]
How to calculate bridal gown closing ratio
Closing Ratio measures how effective your sales staff is at making the sale. There are 2 ways to calculate this number – Contact Based or Visit Based. Contact Based # of Sales / # of Unique Contacts Visit Based # of Sales / # of Visits The contact based approach computes closing ratio by dividing [...]
Don’t get screwed when your employee leaves
Have you ever had an employee leave (bridal consultant, ordering manager, etc) and since you didn’t have ‘systems’ in place it was difficult to quickly train a new employee to pick up where her predecessor left off? If you are anything like the hundreds of bridal shops that I’ve worked with over the years, you [...]
Marketing your bridal salon like David’s Bridal
There is a reason why David’s Bridal has captured more than 1/3 of the bridal market. It has little to do with the products they carry and a lot to do with the fact that they have mastered online marketing. In this article, I’ll show you 3 online marketing techniques that David’s employs. Then I’ll [...]
Retailer Spotlight – Memories Bridal and Evening Wear
courtesy: Memories Bridal and Evening Wear Over the past year and a half, I’ve had the privilege of working with Derek from Memories Bridal and Evening Wear in Kalamazoo, Michigan. Memories carries fabulous Wedding Dresses and Bridal Gowns for brides in Michigan. So if you happen to be looking for wedding dresses in Michigan, Memories [...]
Come and get it. BridalLive version 2.1, now available.
I'm happy to announce that the next version of BridalLive is available for you to download for free (as always)! This version introduces some powerful and exciting features that you will want to take advantage of immediately. Let's have a look at a few highlights. Mobile Phone Texting You can now send and schedule text [...]
Email Marketing Science (& special offer)
I just attended a webinar on the ‘Science of Email Marketing’ and thought I’d share some findings. These findings are based on over 9 billion (with a B) emails that were sent to consumers and businesses. I’ve stripped this webinar down to just the most important pieces of information for us bridal retailers. Email is [...]
Pros & Cons of Internet-Based Point of Sale Software
I’m often asked “Is BridalLive internet-based?” and in my answer I explain the pros and cons to internet-based software. So I thought I’d write this blog post for those of you who has been contemplating the desktop vs. internet-based question when selecting a software program to run your bridal shop. This list of pros and [...]
