I'm happy to announce that the next version of BridalLive is available for you to download for free (as always)! This version introduces some powerful and exciting features that you will want to take advantage of immediately. Let's have a look at a few highlights. Mobile Phone Texting You can now send and schedule text [...]
This year I'm doing something fun at the Atlanta Market and I'd like you to be a part of it. In addition to having a booth (Booth #12E111B), I'll be celebrating the launch of BridalLive version 2.5 at the bar of the Sun Dial Restaurant from 5-7pm on Saturday, August 20th. To attend, you just need [...]
Have you ever had an employee leave (bridal consultant, ordering manager, etc) and since you didn’t have ‘systems’ in place it was difficult to quickly train a new employee to pick up where her predecessor left off? If you are anything like the hundreds of bridal shops that I’ve worked with over the years, you [...]
There is a reason why David’s Bridal has captured more than 1/3 of the bridal market. It has little to do with the products they carry and a lot to do with the fact that they have mastered online marketing. In this article, I’ll show you 3 online marketing techniques that David’s employs. Then I’ll [...]
I'm happy to announce that the next version of BridalLive is available for you to download for free (as always)! This version introduces some powerful and exciting features that you will want to take advantage of immediately. Let's have a look at a few highlights. Mobile Phone Texting You can now send and schedule text [...]
I just attended a webinar on the ‘Science of Email Marketing’ and thought I’d share some findings. These findings are based on over 9 billion (with a B) emails that were sent to consumers and businesses. I’ve stripped this webinar down to just the most important pieces of information for us bridal retailers. Email is [...]
Version 1.3 is a direct response to your feature requests. All of the enhancements and new features added in this version were a direct result of the outstanding feedback I’ve received from shops using BridalLive. In this blog post, I’ll outline some of the more notable new features. Improved Order Tracking/Management In version 1.2, in [...]
It’s finally here and you’re going to love it. If you’ve ever wanted to automate your prom dress registry, it’s here. If you were one of the many that requested Credit Card processing, today’s your day. With over 25 new features and improvements, version 1.2 is the next step in making your bridal business more [...]
This is the thrid article in a series entitled “A Systematic Approach to Bridal Shop Marketing“. In the last article, I showed you how to convert your bridal shop website visitors into prospects. If you’ve completed that step you are now driving tons of traffic to your web site and getting them to perform your [...]
I hope everyone enjoyed the webinar last night on blogging. I’ve included some notes from the session below. Getting Started with Blogging 3 Step process: Install Configure Design Installing your blog If you don’t have a host like BlueHost that has a simple WordPress installation feature, then you’ll have to follow WordPress’s Famous 5-minute Installation [...]
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