In this post, I’ll show how my bridal shop increased the average bridal gown closing ratio from 27% to 40% representing a 50% improvement. Before reading on, you may want to read my other blog post on how compute bridal gown closing ratio for your store. First, a little background. My bridal shop is in [...]
Closing Ratio measures how effective your sales staff is at making the sale. There are 2 ways to calculate this number – Contact Based or Visit Based. Contact Based # of Sales / # of Unique Contacts Visit Based # of Sales / # of Visits The contact based approach computes closing ratio by dividing [...]
Have you ever had an employee leave (bridal consultant, ordering manager, etc) and since you didn’t have ‘systems’ in place it was difficult to quickly train a new employee to pick up where her predecessor left off? If you are anything like the hundreds of bridal shops that I’ve worked with over the years, you [...]
I just attended a webinar on the ‘Science of Email Marketing’ and thought I’d share some findings. These findings are based on over 9 billion (with a B) emails that were sent to consumers and businesses. I’ve stripped this webinar down to just the most important pieces of information for us bridal retailers. Email is [...]
I’m often asked “Is BridalLive internet-based?” and in my answer I explain the pros and cons to internet-based software. So I thought I’d write this blog post for those of you who has been contemplating the desktop vs. internet-based question when selecting a software program to run your bridal shop. This list of pros and [...]
I recently did a ‘study’ that you’ll be interested in. Last week, I looked at the top 10 performing web sites of retailers using BridalLive’s Internet Marketing Tools. My analysis showed 5 characteristics that these websites share. Where does your website rank? Let’s get to it. Trait #1: Use Video Video is one of the [...]
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