This year I'm doing something fun at the Atlanta Market and I'd like you to be a part of it. In addition to having a booth (Booth #12E111B), I'll be celebrating the launch of BridalLive version 2.5 at the bar of the Sun Dial Restaurant from 5-7pm on Saturday, August 20th. To attend, you just need [...]
In this post, I’ll show how my bridal shop increased the average bridal gown closing ratio from 27% to 40% representing a 50% improvement. Before reading on, you may want to read my other blog post on how compute bridal gown closing ratio for your store. First, a little background. My bridal shop is in [...]
Closing Ratio measures how effective your sales staff is at making the sale. There are 2 ways to calculate this number – Contact Based or Visit Based. Contact Based # of Sales / # of Unique Contacts Visit Based # of Sales / # of Visits The contact based approach computes closing ratio by dividing [...]
This week at Chicago, I met up with Mike Daniel who owns Ella Park Bridal in bridal and formal wear store Newburgh, IN. He was one of BridalLive’s first customers and has helped shape many of the features in the software. Here’s what he had to say about BridalLive.
I’ve just returned from Chicago Market and based on the feedback received from independent bridal shop owners, I’ve decided to change the name of this blog to “Bridal Shop Meets Internet”. After the first day of speaking with shop owners is became clear that many of us are struggling to effectively use technology/internet to build [...]
Version 1.3 is a direct response to your feature requests. All of the enhancements and new features added in this version were a direct result of the outstanding feedback I’ve received from shops using BridalLive. In this blog post, I’ll outline some of the more notable new features. Improved Order Tracking/Management In version 1.2, in [...]
It’s finally here and you’re going to love it. If you’ve ever wanted to automate your prom dress registry, it’s here. If you were one of the many that requested Credit Card processing, today’s your day. With over 25 new features and improvements, version 1.2 is the next step in making your bridal business more [...]
This year’s Tampa Seminar was amazing. There were some excellent sales and marketing sessions led by Jim Butler of Arizona’s Bridal Warehouse and Bridal Training Systems. Jim really knows what he’s talking about and if you are serious about growing your bridal business, you need to be paying attention to what he has to offer. [...]
The Better Bridal Group seminar starts Monday 12/7/2009. Are you ready? If you haven’t yet registered for the event, jump over to www.bridalconvention.net and get signed up already! Last year (although we couldn’t attend) there were over 50 bridal stores represented sharing their ideas and networking. This bridal seminar easily pays for itself. This year [...]
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